The strip of Colorado River that divides California and Arizona is one of the west's premier recreational motor sports playgrounds, and the area is as devoted to the pursuit of outdoor pleasure as any in the country. Consider this amazing statistic: in a town with 2,900 residents, Parker Yamaha-SeaDoo-Polaris & Honda sells more than 600 watercraft, motorcycles, and ATVs a year.
Before you write off those staggering numbers as mere geographical happenstance, consider that the flipside of their business (formerly Sunburst Performance) is encountering similar success in serving the OEM and aftermarket mail-order parts and accessories needs of Yamaha, SeaDoo, Honda and Polaris riders across the country.
This story obviously has more to do with a fanatical pursuit of customer satisfaction, and of pricing that bypasses traditional, premium margins that are common to resort areas, than with geography. Our goal is to bring big city stock, effort, service, work ethic, and storefront to a rural area. Our prices are better than most you'll find in most metropolitan areas, points out Mr Blodgett, co-owner of the area's only authorized PWC dealership (along with his wife).
Visitors to the famed "Parker Strip" and to Lake Havasu must drive by the dealership's beautiful 8,000-square-foot showroom, and a trip inside quickly confirms that a full array of hot new watercraft is no desert mirage.
An amazing array of parts and accessories are offered, and all are competitively priced.
It seems that the Blodgetts do nothing halfway. They maintain one of the industry's most comprehensive websites parkeryamaha.com, parkersportscenter.com. It not only empowers the PWC enthusiast to identify, price, and purchase virtually any OEM or aftermarket piece in existence, but it's also an amazing research tool.
In a rare chronological twist, the dealership was actually an offshoot of Sunburst Performance, which was founded in 1992 after the Blodgetts, both aggressive watercraft enthusiasts, had a horrible experience trying to locate some pieces to upgrade their own craft. They utilized their strong corporate backgrounds to create high service standards and reliability, and Sunburst grew quickly.
They bought Parker Yamaha largely because of a desire to expand to OEM parts, which they couldn't do without a dealership. Mostly dormant SeaDoo and Polaris watercraft franchises came with the business and are now thriving; they also sell Honda motorcycles and ATVs.
Sunburst originally burst onto the scene as a reliable, cost-effective outlet for OEM and aftermarket performance parts, and the thrust of the mail-order parts business hasn't changed. They stock an incredibly deep war chest of SeaDoo, Kawasaki, Yamaha, Honda & Polaris parts, and same-day shipping is accomplished whenever possible.
The dealership's vast array of Slippery When Wet clothing and apparel has been a boon to the style-conscious river dweller as well as the internet browser. Parker Yamaha-SeaDoo-Polaris-Honda recently became the country's biggest volume Slippery dealer.
A huge inventory of hats, wetsuits, gloves, boots, goggles, anchors, waterproof bags, and towable toys like wakeboards, skis, and inflatables are displayed, and fashion and fun consultants offer expert advice upon request. Our out of area customers don't come into our store because they forgot something, They come in because they want to.
Like the mail-order customers, they're given lots of reasons. Sponsons, impellers, starters, underwater hardware, flame arrestors, gaskets, batteries, reeds, beach stands, and a full line of rebuild and upgrade parts are in stock. And the place almost never closes: the internet provides 24-hour purchasing ability, and the store end is open 363 days a year! Telephone calls are answered seven days a week, a pleasant surprise to the rider who finds himself in a pinch long after the other parts sources have gone home. Parker Yamaha is like a Grandfather on the internet noting they had a web site offering product online to its customers since 1992.
The approach seems to be working. Parker Yamaha is one of the only retail outlets that continues to report annual increases in PWC unit sales, and its staff has grown from six, when the Blodgetts bought the place, to over 20 full time employees. Recent expansion created a full-blown tech center that keeps a staff of full-time technicians spinning wrenches year round. The last major expansion took place on October 2001 adding an additional 3200 sq ft of showroom, shipping and mail-order, Bringing the the main building to almost 10,000 sq ft. Service is located in a new building on the opposite end of the property. Parker Yamaha now operates on 3/4 of a city block.
Parker Yamaha SeaDoo has also received the "Bombardier Dealer Of the Year Award" for several years in a row.
In 2006 Kawasaki was added and brings along ATV, Motorcycle, PWC and Mules. The store now offers BRP, Yamaha, SeaDoo, Can-Am, Polaris, Honda, Kawasaki.
In Fall of 2008 Polaris Ranger and RZR have been added to the Parker Yamaha lineup.
When in the Parker area this is one place to stop and spend some time.
Parker Yamaha is also known as Parker Sports Center.
March 2011 The Blodgetts opened a second retail location in the Bullhead-Laughlin area Bullhead Powersports, which features SeaDoo, Can-Am ATV-UTV and Polaris ATV-UTV, and Yamaha PWC. More information can be found on the web at http://www.bullheadpowersports.com.
October 2011 Havasu Powersports was opened in Lake Havasu AZ and is the third location for them. visit Havasu Powersports at http://havasupowersports.com
Parker Yamaha-Sportscenter, Bullhead Powersports and Havasu Powersports now serves the lower Colorado River area including Lake Havasu.